耐用品成为礼品
能够引发新奇感的产品，更容易被消费者主动定位为礼品。所以我们也看到在渠道的培训和促销员话术的表达中,，很多企业已经注意到这个问题，特别是IT行业，它们已经有意地对这一阶段的市场进行培育。自电子产品大兴其道以来，从摩托罗拉的手提电话到IBM的笔记本再到苹果的手机,，在中国的市场上,，作为礼品的购买理由要比自用的比例占得高。
在80后一代进入工作岗位到IT一代的90后成长起来的今天，并且在信用卡的普及下，价格不菲的新产品作为年轻人追赶时尚、作为"给自己的礼物"的购买因素才逐渐超过礼品因素。智能手机从诞生之初就因其"物以稀为贵"而以礼品的身份大行其道，智能手机的前辈商务通当年就以商务礼品进入普通消费者和组织市场。
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