Social media is an expanding medium that businesses are using to increase brand awareness. Learn how this can help your business.
In the rapidly evolving world of online marketing, social media optimization has received special attention from many marketers. Companies large and small are taking part and investing in social media campaigns. Because this is a relatively new field there are very few training social media professionals. This is why social media training is on the rise.
Social media is only one part of Internet marketing - but it's becoming an important part. Sites such as Facebook, Twitter, and LinkedIn are becoming household names as they draw millions of people to their sites each day. To make the best use of social media, companies will need to hire people who can effectively implement campaigns.
Some important indicators that social media is on the rise include:
The U.S. Bureau of Labor Statistics predicts that many public relations departments will include more social media specialists in upcoming years.
Big companies are changing their traditional tactics. Pepsi, for the first time in over 20 years, did not run a Super Bowl commercial. They chose to invest in their social media marketing campaign.
Ice cream favorite Ben & Jerry's announced that they will quit their email marketing campaigns for more effective social media marketing.
There's no doubt that we'll see more stories like these with companies of all sizes. People can get an edge over the competition by taking social media courses from an accredited university. The reputation of the institution is important because hiring managers and clients may value an education from a nationally known source over a fly by night company.
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