Independent innovation to drive the development of Chinas shoe usher in a new hope 2011/7/25/8: 25 Source: Chinese shoes network HC shoe net July 25 - the end of last year in Nanyang Road, Shishi a business license garment factory warehouse and seized a King dens of selling fake goods, the site in accordance with the law seized suspected counterfeit "Nike", "Puma", more than 10,000 pieces of "Li Ning registered trademarks of leisure unlined, worth more than 400 million. Industrial development around the actual Quanzhou Jinjiang, Shishi, Nanan, Anxi, Dehua as the protection of intellectual property rights in key areas. Eight months, the city check all kinds of markets,, enterprises and other business entities 6203, 2345 onwards investigation and all kinds of infringement cases, involving 164,871,000 yuan, effectively deter criminals effectively combat the infringement of intellectual property rights and made sale of fake and shoddy goods, criminal behavior. The protection of intellectual property rights is a fundamental guarantee of independent innovation is the fundamental guarantee to enhance the overall competitiveness of an enterprise, is the only way for enterprises to establish a core competitive brand shoe independent innovation. Shoe in large part because of the lack of capability of independent innovation in the country, not the enterprise in the production technology, the talent of our people there is a gap with the international advanced level. The contrary, many of the shoe in the level of production technology has reached the international advanced level. So why, since the enterprise itself already has the ability of independent innovation, China shoe in the field of independent innovation is still immobility it? A large part of the reason is due to the overall political and economic atmosphere leads to a low level of independent innovation of the industry as a whole. In the domestic shoe industry,, all kinds of "cottage", "high imitation" the class independent intellectual property rights infringement footwear enterprises countless cents exaggeration to describe the point, the domestic footwear industry in addition to the "cottage" is original, the other original The "cottage". Often a well-known enterprise and innovation in product technology or design after the blockbuster "cottage" and imitate competing to appear, and even the original are submerged in the vast ocean of "cottage". In such an atmosphere, the independent innovation of enterprises tend to become a "public good", the enterprises own R & D investment and effort has received little return, then such a profit for enterprise for the purpose of social organization in Debu to the premise of any profit and revenue, the independent innovation is exaggerated to the point of how important it is also a disconsolate. So only intensify efforts to protect the intellectual property rights, the fight against piracy and infringement, so that enterprises can actually see through intellectual property can reap high profits, their legitimate rights and interests to be able to receive the protection of the law without infringement, then the business path of independent innovation will rush. Independent innovation is the the Chinese shoe development of new dawn Throughout major international shoe giant, which is not rely on the absolute leading independent research and technology innovation and brand to sit tight in the dominance of the industry, but also which rely on the "cottage" rely blindly imitate and learn to brilliant achievements. For a business, an industry, or even the entire nation, in the initial stages of development, learning and imitation is a must to, but can not indulge in blind imitation and learning, forever be competitive on the little left behind. For Chinese shoe, independent innovation is not just to solve the current predicament expedient, but the vision of the strategic plan is a shoe years or even decades must unswervingly plan for the future. Quanzhou patent applications and granted for many years to keep in the forefront of the province, registration of copyright works, the province accounted for nearly half of the "China Famous Brand" title, geographical indications among the forefront of the province, home province of Fujian Famous Brand "title first; effective registered trademarks in the nation prefecture-level city first. And the establishment of a public service platform of intellectual property is covered by patents, trademarks,, copyrights, including various types of intellectual property information resources and related services for the enterprises and social. We are very pleased to see that Quanzhou shoe is wider and wider in the road of independent innovation Shun. Quanzhou shoe also hope one day to go out of the country, facing the broad international market.Related articles:
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