Ning, Anta and other local sports brand originally advantage in low tier cities are caught in the quagmire of inventory,, leg to stand on. Skyline (Colin Currie), the managing director of Adidas Greater China,, told reporters: consumers of low-tier cities are seeking high-end consumer, want to buy more high-end brands,. We believe that Adidas can help distributors and other partners to take full advantage of this opportunity to gain market share,. In China,, Adidas 90% of the business from the dealer business, 10% derived from self-operated retail stores. Dealers is an important part of its push into lower-tier cities. However, the local brands have already experienced dealer management,, inventory crisis showed that the risk behind this expansion mode. How to avoid the pitfalls? Leading to the 2015 strategic planning, Adidass main task in the future is to enhance the ability of dealers to ensure that the joint efforts of both sides to ensure the normal operation of new product sales and inventory digestion. High,, SkylinesRelated articles:
