To nature, into the forest, and increasingly seeking people enjoy outdoor recreational brought fresh sense. In recent years, the popular outdoor leisure, to promote outdoor sports market continues to heat up, more and more domestic and foreign brands began to seize the outdoor sports market. This reporter has learned,, some dress shoes, athletic shoes and even shoe business in transition have chosen the field of outdoor sports, or agency operations, or create their own brand. Quanzhou as the gathering place of sports shoes and apparel brand outdoor sports brand is becoming a new blue ocean of the sports industry in this city. To nature,, into the forest, and increasingly seeking people enjoy outdoor recreational brought fresh sense. In recent years, the popular outdoor leisure, to promote outdoor sports market continues to heat up, more and more domestic and foreign brands began to seize the outdoor sports market. This reporter has learned, some dress shoes, athletic shoes and even shoe business in transition have chosen the field of outdoor sports, or agency operations, or create their own brand. Quanzhou as the gathering place of sports shoes and apparel brand outdoor sports brand is becoming a new blue ocean of the sports industry in this city. Leather shoes factory extends to the outdoor sports before, lions, Linsen Shoes Co., Ltd. to produce business casual shoes, high-profile announcement to enter the outdoor sports market. As a local well-known enterprises for the production of leather shoes, wood Linsen this extends to the outdoor sports market, display Quanzhou shoe growing outdoor sports market value. The extension of new markets, the wood Linsen company uses the cooperation with other companies in the lions the "tyrants Island Light Industry Co., Ltd. was established a new company, to create a joint Linsen outdoor sports brand. Wang Huan even original, the chairman of the new company, engaged in the field of real estate, foreign trade processing. Optimistic about Chinas outdoor sports market, Wang Huan even make trade-offs between own brand and agency brands, decided to do their own brand. Agents operating brand eventually others, only his own brand in order to do a hundred years old. "Wang Huan Lian said. Wang Huan connected to the Post reporter, is still the wood Linsen the name, but the logo will be using the new design, a newly formed company, separate outdoor sports to business and leisure areas. He said that this year, Linsen outdoor sports will invest 50 million yuan to start the market, will spend another 100 million yuan for the expansion of the market, the completion of the construction of 200 terminal outlets. Extension in the field of outdoor sports Linsen, executive vice chairman and secretary general of the China Leather Association, Su Chaoying, lions bridgehead to the development of Chinas leisure industry, where the birth of a a casual leather trend toward leading brands, Linsen into the outdoor leisure industry , is a new attempt to implement multi-category strategy of Quanzhou footwear. For the China the Leather Light Industry, in a period of consolidation, a typical Chinese Leather Association will continue to focus and to support the rise of outdoor brands. Own outdoor sports brand shoe company Apart from shoes manufacturers do foreign trade and shoe companies have been involved in the outdoor sports market. Into source (Fujian) Footwear Co., Ltd. for many years to do foreign trade processing. Optimistic for domestic outdoor sports market, the start of this year, the company actively promotes its days slope Lun brand, you want to grab a share of the outdoor sporting goods market. The brand of English called "TOPLAND", translated Chinese means "the highest point of land. The day slope Balance relevant responsible person said, the face of all kinds of brands have been emphasis on outdoor sports market, Chinas outdoor sports market will soon enter the competitive situation. As the company has many years experience in foreign trade processing days slope Balance will be the main technology licensing. Driven by fully experience the passion of nature and outdoor professional equipment to bring health and vitality "concept, the company sought to bring comfort, fashion, healthy product experience for outdoor sports enthusiasts. Terminal sales channels layout in 2010 days slope Lun continue to practice its "take full advantage of the commanding heights of" brand slogan take the strategy of the subdivision regional distribution system, the original market segmentation, the implementation of the point-to-point tracking service , to promote outlets benign development, improve the survival rate of a single point, channel development to shift from extensive to shrink type. Reporter has learned, there are a number of shoe, footwear, Bosch Ukraine sporting goods company, Fujian cable force Footwear Co,., Ltd. Quanzhou Fu Shun also create their own brand, to open up the market of outdoor sports. Fujian cable force Footwear Co., Ltd. is mainly engaged in the production enterprises of shoe materials. Since last year,, the companys attempt to create a license road selected market is the emerging market of outdoor sports. Same day slope Lun, cable force also emphasized that "science and technology licensing. Wuqing Yong, chairman of the company, it comes to cable force will introduce the German leisure shoes technology, the joint Korean casual shoes development agencies, to enhance the technical content of the outdoor functions, and strive to provide the market with superior quality outdoor casual shoes. Quanzhou Footwear Association, president of the small wave shoe cable force in recent years, in pioneering outdoor sports make sure. With the continuous improvement of peoples living standards, out of the city, breathing the outdoor fresh air, Yaokan blue sky and white clouds into mountains of arms, which has become the pursuit of a higher life the small waves. Awareness of the quality of life raises a broader market of outdoor leisure products. The small waves, the transformation of these shoe will give certain guidelines for the restructuring and development of the Quanzhou footwear. China Leather Industry Research Institute Yang Chengjie mulinsen Quanzhou brand after another to the development of the outdoor sports market reflects the Minnan enterprises face the diverse needs of the market initiative to change the spirit of innovation. As peoples living standards improve, peoples lifestyles are a shift in the demand for daily necessities are multiple directions. Chinese people need shoes from wear shoes to shoes, sports shoes, more diversification towards leisure, fashion, business, outdoor, in this situation, Quanzhou shoe is always able to take the initiative to meet This change reflects the innovative spirit of Quanzhou. Market space for more than ten billion yuan scale of 900 yuan of tents, sleeping bags, 300 yuan, 100 yuan mat 800 yuan, backpacks, shoes, 850 yuan, 200 yuan kits ... a total of 8000 yuan. "Give yourself a hobby camp" ALICE " equipment calculations xizhang. In fact, he set equipment in many "ALICE" It seems, only be considered on the middle and lower equipment. When the outdoor sports from a professional sports development as a public fashion, lifestyle, outdoor sporting goods are no longer limited to professional use, but more of different ages and social strata, occupations consumer groups accepted,, especially many urban white-collar workers and high-income earners to join, is led to the rapid development of outdoor sports brand,. The enterprises also have the original only in outdoor sports shoes or clothing designed to do the "outdoor" to the development of the "Great Outdoors". Fujian Ledeen Sporting Goods Co., Ltd. is a pioneer in the outdoor sports industry in Jinjiang. Since the domestic market, the company has won the American "camel" and France "Shengfu Lai" dealership foreign outdoor sports brand in the Chinese market, and actively expand the product line, production and sales of outdoor sports shoes and apparel, bags, tents , sleeping bags, and even include outdoor barbecue boxes and other outdoor appliances. For outdoor sports market, Ledeen company general manager Chen Ruidian currently focused on outdoor sports shoes brand market space for domestic brands in terms of outdoor sports products more only following the mid-range market space compete. Given the current status quo of China outdoor sports market, multi-brand business operation of the outdoor sports products divided into several positioning, including the production and operation of the production of its own brand, and agents of foreign brands, and product lines in addition to shoes outside, but also There are clothing, bags, tents, sleeping bags and other outdoor appliances. "Before 2000, the vast majority of consumers do not know much about tents, sleeping bags people outdoor sports and outdoor tourism activities gradually increased,, these products in the market size showed a rising trend." He said. Long service in the outdoor sports enterprise Camel advertising companies planning director monologue, except that devoted to open the outdoor sports market, Quanzhou many outdoor sports brand sports series is to put on the store shelves, reflecting consumer market of outdoor sports products demand for the status quo. He said, compared with a few years ago, and now the outdoor sporting goods are no longer limited to professionals, but by a wider range of age, class, occupational consumer groups to accept, outdoor sporting goods popular feature of life is becoming more and more obvious . It can be said, the outdoor sports industry is an emerging industry is in the incubation period, the prospects limitless. In 2010, China will usher in a period of rapid development of the market of outdoor sports. "Since the the Outdoor Industry formation since 2000, the field of outdoor products to the average growth rate of 48.9% annually in the development of this even more than the same period in the IT industry." Branch, executive vice president of the China Textile Association Outdoor Han Yun steel has told the media. A report of data provided by the Asia Outdoor Trade Fair is expected that sales of outdoor products in 2010 will reach 60 billion -80 billion yuan. Industry experts predict that "outdoor" market is a linear upward trend, outdoor sports equipment market annual growth will be 50% of the growth rate in the the hidden market will be over 10 billion yuan.Related articles:
