created a lot of brand concept, but few people really understand. This is not conducive to branding. Of course, I do not deny that branding complex, but mainly concrete operational level, in general, the branding "Avenue" is quite simple. Far Zhuo brand planning agencies, there was an idea called "brand that character. In other words, do the brand must first learn the "character" of a man, you want to stand the test,. An entrepreneur or brand planning to do bad "people," not perfect ",;character",; or that the operation the brand certainly can not stand the test of time and social. We all know that lies can not withstand the test of history,, with the deception of the brand will also be out of the market. Therefore,, it is not difficult to understand, like a man we can do the brand. The man everyone will do, has the experience and the way, so we can say, this is one of the most intuitive brand strategy, anyone can understand. However, man, just like everyone will have to spend
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