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digital display digital signage application of Boao forum for Asia [1] technology application will be everywhere. With the network, multimedia technology integration, to media publishing and processing, timely and customer feedback. Interest do interact, it has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields. The system uses advanced design Philosophy, open interface, can be a variety of application integration in. Digital signage system for multimedia content playing time, playing times and playing van In statistics and records, also can be in play at the same time to achieve a more powerful interactive function, in order to create a new media opportunities. Characteristic 1, fool of program editing interface, the operator no special training, it can be used to edit software released whenever and wherever possible the arbitrary issuance Text, icons, animations, video, audio information such as the integration of digital information into a" digital signage", in the form of advertisements published. 2 , convenient maintenance. The system automatically playback, no special management operation, even if the terminal player unexpected power outage, when re-power system will automatically be Play, without manual operation. 3, strong multi layer composite function, support for composite video, component video, HDTV HD video and other mainstream lattice Type, to achieve any windows, transparent overlay, stunt flip, scrolling text and other means of hybrid display. 4, use a variety of media presentation. Type ( video, audio, images, animation ), called the narrowcast system. In 5, a dynamic advertising, allowing the contents to rapidly changing . In 6, a similar television advertising and advertising on the webpage, but it has strong pertinence, flexible form, content on-demand. So it can be used The existing various production tools ( such as: webpage making, VCD production, FLASH production mix ). 7, it is the network technology, multimedia Broadcasting technology and software component development and integration technology of fusion and produces new technology, is a kind of user oriented manufacturing technology, it is user It is very easy to learn to make all kinds of signs. 8, it is a rapidly developing technology, but also is moving toward maturity, including technical , market and industry structure will soon be mature. Form Digital signage system consists of a control terminal, management terminal, network platform, playing end and the display terminal is composed of five parts. Function In 1, permission management. Different users of the terminal display equipment use and control are different. 2, element ( media ) Administration. By this function, the user can add, modify, delete elements. 3, downloading or streaming media management. By this function, use the Users can add, modify, delete media files or streaming media download or real-time playback. 4, the playlist management. Through this function, User defined media playback time sequence and booking broadcast and so on. In 5, a playing terminal management. Through this feature, users can manage Network advertisement machine terminalplay, stop, pause, volume control , IP address, timer switch machine time, video or other media player cloth layout Bureau and so on, and should be dynamically variable. In 6, a playing terminal status display. Should know the play terminal online ( online advertising machine ) broadcast Discharge state, the disk information, download play order, etc.. Use In 1, the most important use of content : no matter how advanced the technology, if the content sucks, digital signage will not succeed. Content to be clear, concise . Of course, if the customer in a McDonald's Big Mac, see Charmin tissue paper advertising, it is also very failure. 2, content to students Move : to let viewers remember relevant content, don't look over forgets. In 3, the local purchase is very important. 4, location: if the screen Position is not noticeable ( such as hanging hanging12 feet ), so people wouldn't go see it. 5, information update: a small fan In a broadcast network is the key to success, at the right time to the right people launched the appropriate information. If you each month just to replace DVD disc, Then you are to draw further apart. Similarly, if not in 15 minutes by simply updating network commodity price, then this number Signage platform has a problem. In 6, the closed-loop system is very important: if you cannot prove that the advertisement operation situation, you also won't get from your number Brand reap big profits. So we should
medical device registration in china pay attention to not only the advertisement playing, but must pay attention to the effect of advertising, form a benign loop system. 7 , do not rely on manually update: people will make mistakes. So we should use the network for remote updating system. Don't just loop DVD. To make use of network Network continually updated content. 8, guide employee still remain a powerful marketing tool: Although most people always pay attention to the display,
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