2012年(464)
分类: Delphi
2012-06-15 12:34:01
If every technological extension is also an amputation—as Marshall McLuhan
said—then I wonder what part of me gogle will cut off next.
First there was
the part that forgot to include attachments with emails. “Did you mean to attach
files?” Gmail helpfully asked one day. “You wrote, ‘I’m attaching’ in your
message, but there are no files attached.” Then there was the part that could
quote Marshall McLuhan without Googling. Soon, perhaps, I’ll actually be looking
for a recipe for “marshmallow fondant”—not the old master himself. We used to say that
Google was making us stupid. But now the process is complete: Google knows we’re
stupid. Quite how stupid, though, you might not realize.
For the last several
years I have been on a quest—see my new book, Tubes: A Journey to the Center of
the Internet—to visit the actual, physical Internet: its wires, buildings, and
places. We tend to think of infrastructure like this—when we bother to think of
it at all—as top secret and obscured, the kinds of places listed in WikiLeaks
dumps, protected by rent-a-cops, and generally inscrutable. All those things are
undoubtedly true.
Yet the Internet I visited was also a surprisingly friendly
place, populated by smart, welcoming people, proud of what they do and eager to
tell me about it. Inevitably, when I arrived at some unmarked building crucial
to the network’s functioning, the same thing happened: the veil of secrecy
didn’t descend, but lifted. My guides happily led me around, and nearly always
spent extra time to make sure I understood what I was looking at. This happened
dozens of times, all over the world. The cumulative message was clear: It’s my
Internet, but it’s your Internet too. You can know how it works. You should know
how it works.
The one exception to that openness was gogle—and the strange
hypocrisy of that is something I’ve yet to get over. This is the company you
likely entrust with your personal correspondence, your most intimate instant
messages, and a full accounting of your curiosity (going back years). But Google
does not trust you.
And it’s not that they don’t trust you to keep a secret,
as you trust them, but rather they don’t trust you to understand . Their
stance is the corporate equivalent of a 1950s-era gynecologist who believes
women can’t comprehend what’s being done to their own bodies. “Don’t worry about
a thing” Google purrs. “We’ll take care of you.”