2012年(464)
分类: Delphi
2012-05-03 17:17:44
There are enterprises look microblogging as an internal communication
platform, the audience is corporate employees, listen to people who are also
employees. Daily content is, "where to eat after work," "What happened to the
losers," what has happened in the unit ". Are customers interested in the
content? I believe that this kind of enterprise microblogging not worth
mentioning.
Of course, some companies do real microblogging marketing, in
order to safe guard the interests of these enterprises in order to avoid
advertising suspect, I will not mention their names. In fact, the following
experiences and strategies is actually comprehend from these enterprise
microblogging marketing.
1, Make it clear what to do with microblogging in
the end.
Rampant in the mining machinery industry, "cottage", "plagiarism" to
do microblogging is no exception. A lot of open microblogging actually follow
the strategy, with all the psychological, to see the leading open microblogging,
see the peers are playing microblogging, they would quickly get one, but how to
do it after the opening of that fact, no planning, no program!
Want to make
it clear to do the micro-Bo is doing with this enterprise microblogging is only
necessary to do so. To put it bluntly, to do the micro-Bo is nothing more than
propaganda enterprise, enhance corporate image, of course, if lucky, but also
because of microblogging orders.
2, It must be officially certified by the
micro-blogging site, at the same time corporate microblogging accounts also
proper record-keeping.
Not open already, open several at once, which is a lot
of business practices. Attend to the management after the opening, in fact,
better not open. After the opening, as far as possible through the official
certification of the microblogging site, thereby allowing your identity
officially up.
There is, corporate microblogging accounts to properly
record-keeping, absolutely can not fall to the employee custody. Very simple, if
the employees leave your business how to do?
3 Determine which is the
audience of enterprise microblogging, and then decide what people should be
listened in microblogging.
Audience to determine the dissemination of the
contents of your microblogging efforts is also an important indicator to measure
the microblogging value. Any audience, and microblogging content that you send
no one can accept, you do zero work. Any time, the audience naturally as
possible, especially in the target audience.
Your goal is to let your
potential customers to become your audience!
To do this, you must decide you
listen to what people, because these people released microblogging will continue
to show your micro-blog on the home page, the impact of your audience. From this
perspective, the enterprise microblogging best not to listen to employees,
because you can not control what they said on the microblogging.
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