分类： 系统运维
2012-02-19 11:05:28
Hermes Birbin 42Cm Tote Bags 6109 Black Big Crocodile Grain (Gold)Ecru Line
PRICE: $1,140.00 $555.00 from
Brand:hermes
Ref:6109b535
Metial:big crocodile grain leather
Type:Hermes Handbags
Size:L40*W20*H26cm
Gucci 211944 FQY1G 8692 Sukey Medium Tote Bag Denim / Camel
PRICE: $954.00 $477.00 from
Brand:Gucci
Ref:211944 FQY1G 8692
Series:Sukey
Type:Totes
Color:Denim / Camel
Material:GG Fabric, Leather Trim
Season:Spring/Summer 2011 Collection
Size:33 x 25 x 11 (cm)
World Tempus, a Web portal dedicated to watchmaking, states: "Brought to life by the magic wand of Annie Beaumel, the windows of the store on Faubourg Saint-Honoré became a theatre of enchantment and [established the store as] a Parisian meeting-place for international celebrities." In 1956, a photo of Grace Kelly, who had become the new Princess of Monaco), was shown carrying the Sac à dépêches bag in a photography in Life. Purportedly, she held it in front of herself to cover up her pregnancy. Thus, the public began calling it the "Kelly" bag. The name was subsequently adopted by Hermès, and the bag became hugely popular.The perfume business became a subsidiary in 1961, concurrently with the introduction of the Calèche scent, named after a hooded four-wheeled horse carriage, known since the 18th century - the Company's logo since fifties. (In 2004, Jean-Claude Ellena became the in-house perfumer or "nose" and created the successful Hermessence line of fragrances as well as others.)The rise and fall and rise of HermèsDespite the company's apparent success in the 1970s, exemplified by multiple shops being established worldwide, Hermès began to fall, compared to competitors. Some industry observers have assigned the cause to Hermès's insistence on the exclusive use of natural materials for its products, unlike other companies that were calling on new man-made materials. During a two-week lapse in orders, the Hermès workrooms were silent.Jean-Louis Dumas, the son of Robert Dumas-Hermès, became chairman in 1978 and had the firm concentrate on silk and leather goods and ready-to-wear, adding new product groups to those made with its traditional techniques. Unlike his father, Jean-Louis was related to the Hermès maternally. Travelling extensively and marrying Rena Greforiadès, he entered the buyer-training program at Bloomingdale's, the New York department store. Having joined the family firm in 1964, he was intrumental in turning around its downhill progression.Dumas brought in designers Eric Bergére and Bernard Sanz to revamp the apparel collection and, in collaboration, added unusual entries. They included the python motorcycle jackets and ostrich-skin jeans, which were dubbed as "a snazzier version of what Hermès has been all along." (Annual sales in 1978, when Jean-Louis became head of the firm, were reported at US$50 million. By 1990, annual sales were reported at US$460 million, mainly due to Dumas's strategy.) In 1979, Jean-Louis launched an advertising campaign featuring a young, denim-clad woman wearing an Hermès scarf. The purpose was to introduce the Hermès brand to a new set of consumers. As one fashion-sector observer noted, "Much of what bears the still-discreet Hermès label changed from the object of an old person's nostalgia to the subject of young peoples' dreams." However, Dumas's change-of-image gesture created outrage both within and outside of the firm.Also in the 1970s, the watch subsidiary, La Montre Hermès, was established in Bienne, Switzerland. Then, throughout the 1980s, Dumas strengthened the company's hold on its suppliers, resulting in Hermès's gaining great stakes in prominent French glassware, silverware acquiring venerable tableware manufacturers such as Puiforcat, St. Louis, and Périgord.Hermès's growthFrom the 1980s, tableware became a strong segments of the firm. And, overall, the collection of Hermès goods expanded in 1990 to include over 30,000 pieces. New materials used in the collection included porcelain and crystal.Hermès relocated its workshops and design studios to Pantin, just outside of Paris. By June 1993 and possibly a grave mistake, Hermès had gone public on the Paris Bourse (stock exchange). At the time, the equity sale generated great excitement. The 425,000 shares floated at FFr 300 (US$55 at the time) were oversubscribed by 34 times. Dumas told Forbes magazine that the equity sale would help lessen family tensions by allowing some members to liquidate their holdings without "squabbling over share valuations among themselves."To this point in time, the Hermès family was still retaining a strong hold of about 80% in stocks, placing Jean-Louis Dumas and the entire family on the Forbes list of billionaires. Mimi Tompkins of U.S. News & World Report called the company "one of Paris' best guarded jewels."In the years to follow, Dumas began to decrease Hermès franchises from 250 to 200 and increased company-owned stores from 60 to 100 to better control sales of its products. The plan was to cost about FFr 200 million in the short term but was to increase profits in the long term. It would have been "hooked" into the waist of the skirt. Crocodile skin handbags in a conservation exhibit at Bristol Zoo, EnglandAs a fashion accessory, handbags can be categorized according to the silhouette of the bag, as well as the type of handle. The current popular handbag silhouettes are (as of 2011):Baguette - a small, narrow, rectangular shape purse, resembling a French loaf of bread (baguette) Barrel - shaped like a barrel or closed tube, usually with shoulder-length straps Bowling bag purse - a popular 1990s "retro" style for younger women, modelled after American bags used to carry bowling balls Bucket bag - shaped like a bucket, medium-size or large, with shoulder straps and a drawstring closure Clutch - a handbag without handles, rectangular in shape, often an evening bag but used during the day as well Doctor's bag - modelled after a Victorian era doctor's bag for making housecalls Drawstring - a purse that closes with a drawstring at the top, may have wrist- or shoulder-length straps, popular as an evening bag style Half-moon - shaped as a half-moon Hobo - medium-size crescent-shaped bag with a top zipper and often a slouch or dip in the centre; a modern, casual silhouette Lighted - a handbag with a lighting system which has been attempted since the 1950s without success until recently when in 2011 the first successful lighted handbag was brought to market. Messenger bag - one long strap worn across the body, inspired by bags worn by urban messengers to deliver business mail, a modern silhouette Minaudière - a small rectangular evening bag, usually hard-bodied, sometimes held inside a soft fabric bag that serves as a sleeve Muff - a winter bag made of real or faux fur, wool or velvet that has zippered compartments and a slip opening for hands Pocketbook - small purse, rectangular shape Saddle purse - shaped like a horse saddle, may have equestrian motifs and hardware to emphasize the design Satchel - a soft-sided case usually of leather Tote - medium to large bag with two straps and an open top Trapezoid - shaped as a trapezoid, usually made of stiff material Gallery of fashion handbag silhouettesA "saddle" shape, with equestrian hardware detail.A tote, in this example the "Birkin" bag by Hermès.A bucket bag with a drawstring closure.A hobo bag with a top zipper, shoulder strap, and acteristic slouch in the middle.A satchel, with a flat bottom on which the handbag can sit.A vintage clutch with a fold-over closure, made of red snakeskin.According to type of handle, handbags are often categorized as:Tote - a medium to large bag with two straps and an open top Cross-body - one long strap that crosses over the body, with the bag resting at the front by the waist Sling bag - one long, wide strap that crosses over the body, with the bag resting on the back Shoulder bag
