分类：
2011-02-27 01:37:14
- Huayang General Marketing Director Ro
2002, the General began to enter the China Huayang Car After the market, opened its own brand of life journey. Reviewing the past, storm five years, the sea off change, the domestic market Sell Team from the first few people to expand to several dozen; domestic market sales are straight from the millions of billion yuan. See today, changing the domestic market structure from the initial evolution of Japanese brands to monopolize the world who was home on a domestic brand, product differentiation is your Changba, my debut, the domestic market within a few years will go by the Spring and Autumn Warring States Period. The new market environment, the ability of the enterprise sales Marketing Pattern of the changes with the sales department need to be further refined to enhance the functions of early 2008, under the direct domestic business headquarters marketing department came into being, with Home Appliances Industry for many years marketing experience Ro fully equipped office, in charge of domestic marketing.
Huayang General Marketing Director Ro
Click here to view all news photos
Huayang general focus on product quality as a manufacturing enterprise, marketing, work has been a short board business, the establishment of marketing department within the company led the industry competitors and even the many concerns and adapt to the new work environment, planning department functions, creation of a professional team, the promotion of the Quick Start, a Ro gave to great pressure. But it is in such an environment, Ro done, "stepped in, fail in their mission." The department set up to 2009 in less than a year early, in the case of staffing are not enough, the marketing department has made a series of results of the work. Promotional activities, orchestrated a "flagship store opening promotion Huizhou", "2008 Huayang Auto Electronic As you come "," 4S stores nationwide tour event "series large-scale marketing activities; active on behalf of industry associations and media companies to participate in seminars or selection unit meetings, won several industry awards; organization of marketing department of the operation of the domestic large-scale exhibition, a strong Guangzhou, China supplies automobile 4S attack class procurement exhibition, Shanghai Gehua Exhibition, Guangzhou International Motor Show and the effect was significantly modified. channel construction, Ro lead the marketing team, start planning, "999" terminal image of the store project, and re-planning to build an image system, Design preparation of travel industry's first image of the enterprise end-VI Identification System - "Huayang Automotive Terminal image norm" in some markets by competitors imitated; in Huizhou Huayang local build flagship stores - shops and cars of the Yung Sheng wing shop and set up the terminal building industry benchmark. media publicity, and trade journals, Internet and mass media to build and maintain a good Cooperation Relations, mobilize media resources ... ... From the beginning of 2009, passion blooming of the team members, also take on the Philips brand marketing, from brand positioning, marketing strategy, brand image established to market activities, press releases in the planning, Each work is devoted their wisdom and sweat. Young department, a new sky, Ro led the team once again blew the horn passion, dictation was struggling chapter.
Results loaded with sweat and hard work behind it, burn the midnight oil many middle of the night, he was tired after the journey figure, there are often locked in the eyebrows. After all, he knew marketing compared with competitors, started too late, owed too much homework; because our opponents are the same than we have done enough. In 2009, the Department of Marketing and Product Planning Division, Industrial Design Division merged into the company line departments - marketing, is much more powerful, more robust functions. "Impregnable pass diffuse wall of iron, the more strides." The new journey begins again. Product has become yesterday's sweat smile today, today's efforts to prove safety with tomorrow's journey.
