Her first impressions

Her first impressions Innovation window dressing doesn’t change who you are. My wife went to Jared, self-proclaimed “Galleria of Jewelry”, to buy a bracelet. Her first impressions were very positive – nice store layout, lounge area with drinks, and even a kid’s area to play in.

Then the reality of the chain jewelry store set in. She knew exactly what she wanted, but that didn’t save her from the 30 questions the salesperson asked her to try and get her to buy something else.

I went to the same store, and while I didn’t get the pushy sales treatment that she did, I was just as annoyed when the salesman started asking me for my name and address at checkout – as if this information is required to purchase jewelry.