Coach Inc. sues Sweetwater Flea Market
Next, it is good to have other people vouch for you. You ask people you know to write brief recommendations that also appear in your profile. A little logrolling never hurts. Recommend people you know as they may be more inclined to return the favor.
Then network as if LinkedIn were a big industry trade show. Search for people you know and invite them to be part of your network. Regular users of LinkedIn say a common mistake that newcomers make is to limit their network. So how many is enough?
There are no absolutes, but Krista Canfield, a LinkedIn spokeswoman, says that 35 connections appears to be the minimum to make the viral properties of social networks truly useful. (As in any network, you don’t want to include people who could drag down your reputation. LinkedIn lets you deflect unwanted invitations with the Archive button so no one knows they have been rejected by you.)
Once you’ve gone this far, it is easy to look for jobs using the company’s search tools. But there are plenty of other ways to use it to help your job search or other business aspirations.
Perhaps the most useful places to look are the million or so company pages LinkedIn has compiled. The pages will reveal the names of people who were recently hired or left the company, as well as those who have changed positions within the company.
Not only will you be able to pinpoint the right person, you will be able to see all the people who are in your network — your direct connections and their connections — who are somehow affiliated with that right person inside a company. I thought I hardly knew anyone at Oracle, for example, and found that 245 people in my network either work there now or have worked there in the past — all potentially useful contacts if I were looking for a job there.
