These days, you simply can't have a mediocre Web site
n an era where Web site designers are a dime a dozen, one local mom has found her niche in the ultra competitive industry. Staci Brillhart, owner of Quirky Bird Designs Inc., is the only designer offering all-inclusive boutique Web design packages also focused on educating business owners on how to update, manage and make their sites successful.
Despite the decline in the economy, the e-commerce industry is not only growing but has become more competitive than ever before. According to the U.S. Census Bureau's E-Stats report of May 2010, retailers' e-commerce sales rose by 3.3 percent despite plummeting sales in brick and mortar stores. Online shoppers have a growing number of sites to choose from forcing Web site owners to revamp their design aesthetics and overall marketing strategies. Brillhart, noticing the economic climate's affect on her clients and business, decided to shift her own business strategies.
"These days, you simply can't have a mediocre Web site and expect it to magically generate online sales," said Brillhart. "Sites must offer a combination of modern aesthetic design, simple navigability and advanced shopping cart functionality coupled with strategic marketing and SEO tactics in order to lure shoppers, convince them to make a purchase and keep them coming back. We are the only company offering this unique one-two punch of both incredible design and a crash course in e-commerce success."
