The company’s Blue DriveTM eco-program

the company’s Blue DriveTM eco-program “We have bold ambitions for Hyundai in Europe, and the new i40 will provide the momentum we need to achieve our goals in 2011 and beyond. We expect the quality of the new i40 to continue the development of our image in Europe and attract new customers to the Hyundai brand,” commented Allan Rushforth, Vice President of Hyundai Motor Europe.

Designed at Hyundai’s European R&D facilities, Germany, the new i40 is the company’s first D-segment model to be specifically developed for the European market. The car will progress the ’fluidic sculpture’ design language, featuring the company’s signature hexagonal front grille and rakish lines which give the i40 a dynamic, sporty appearance by connecting the front, side and rear profiles.

The new i40 will also become Hyundai’s most innovative model on sale in Europe, including the latest environmental technologies developed under the company’s Blue DriveTM eco-program, and a powertrain Limited line-up which boasts best-in-class performance and fuel economy, and very low CO? emissions.