Pandora’s other jewellery sectors
The charm offensive continued to roll on with sales of Pandora charms up by 94 percent. Despite high precious metal prices, revenue from silver and gold charms soared 84 percent in the quarter.
Pandora’s other jewellery sectors, such as its high-end Love Pods collection, also fared well showing an increase in sales of 345 percent. The non-charm jewellery lines accounted for 20 percent of revenues in the quarter, up from 10 percent in the same quarter in 2009. When Pandora floated last month analysts had questioned whether the brand could diversify beyond the charm fad so these figures will be welcome news for early investors.
Total revenues grew by 117 percent year on year to DKK 1.79 billion (￡204.5 million). The best geographical market for the brand in the quarter was Europe where revenue showed an uplift of 191 percent, representing 48 percent of total sales at the jewellery group.
