an exceptional service level whether it is in-person
To aid customers in their online product research and selection process, McNichols added a product filtering capability to its stock lists, as well as improved a variety of previously available features, including enhanced product descriptions, real-life case studies on product applications, expanded photo galleries and a variety of downloadable CAD drawings.
Based in North America and serving a global market, McNichols understands that its customers need online access to research and buy materials 24 hours a day, seven days a week.
"We strive to provide an exceptional service level whether it is in-person, over the phone or online," says Vice President of Business Development Steven McNichols. "With technology becoming an everyday part of our lives, we knew we had to pay attention to our online customers and enhance our site to meet their needs."
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