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2010-08-28 11:08:56

CFA Introduces "Just Add One" for Simple Field to Table Tour Dispels Canned Food Myths

In today's economy, canned food is increasingly more important in creating affordable, quick and healthy meals. However, despite its key role in meal preparation, common misperceptions and myths continue to surround canned foods.To address the misconception, the Canned Food Alliance (CFA) examined the story of canned foods – from the farmer's field to the family's dinner table to learn more about the process, nutritional character and inherent value of canned fruits, beans and vegetables from the experts. Visit Mealtime.org to watch the "Canned Food from Field to Table" video and to get a better understanding of the overall benefits of canned food, check our Mealtime.org's canned food facts vs. myths.

CFA Introduces "Just Add One" for Simple, Healthier Meals

"Just Add One" is the CFA's initiative to help consumers fit more fruits and vegetables into their everyday meals. The concept is simple: just add one nutrient-rich canned ingredient to an ordinary dish. The result: a more nourishing, flavorful and extraordinary meal.

To introduce the "Just Add One" concept to home cooks, the CFA teamed up with Allrecipes.com to launch an online recipe contest, which gave site members the opportunity to share how they just add however one canned ingredient to a favorite meal to boost nutrition, add flavor, cut down on prep time or to stretch a meal.
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