A website is being set up with a map showing roughly
If the consumer won't let the tracking team in, they can remotely activate a buzzer in the detergent box to start beeping. A note inside the box explains the promotion and a number to call for further info.
A website is being set up with a map showing roughly where the winners live, plus pictures of the teams hunting down the GPS-enabled detergent boxes, knocking on doors and surprising the winners.
The promotions agency Bullet is no stranger to hiding tech gear in products. Two years ago, it disguised 10,000 iPod Shuffles as popsicles in freezer cases, which saw sales of one of Unilever's popsicle brands soar. But come clean — do you think this Omo promo is an innovative use of technology or does it cross the line into creepy corporate stalking?
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