Decoration rights to bridge houses for rent?

the City Council's Transportation Committee Without knowing precisely how large those corporate monikers will be, the City Council's Transportation Committee gave Lincolnshire-based Fresh Picked Media the go-ahead to launch a "public service sponsorship" program that could some day extend to the riverwalk.

The three-year contract -- with a pair of one-year options -- calls for Fresh Picked Media to begin by selling sponsorships to 14 bridges with the highest amount of traffic.

For $1 million-a-year-per-bridge, companies will be free to decorate bridge houses at those locations for the monthlong period preceding four major holidays -- Halloween, Christmas, Easter and Fourth of July.

Chicago-area based companies -- including Boeing, Allstate Insurance and bengsin Walgreens -- have expressed interest in participating, according to Philip Lynch, president of Fresh Picked Media.