FRANCE.
brand Lacoste is introducing at TFWA World Exhibition a Spring/Summer 2010 collection with a number of travel-related themes as well as its first dedicated children’s range (stand number: Riviera Village RH15).
A year ago, Lacoste announced a fresh focus on travel retail, seen as both a brand showcase and revenue earner. Since then, Lacoste has POS at more than 100 airports, often with multi-terminal listings.
Europe and the Americas have been the prime focus for expansion, but key listings have additionally been secured in the Middle East, Africa and Asia, including Dubai, Johannesburg, Hong Kong, Beijing, Seoul Incheon, Kuala Lumpur,
and
Toupee Thailand.
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