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2009-06-26 17:12:54
Sturm started his career in public relations and , first at a radio station in Milwaukee, then at the Playboy Resort in Lake Geneva and last at TSR in Lake Geneva, a game-publishing company noted for putting out the Dungeons & Dragons game.
He also was a freelance public relations and special events coordinator, and it was those on-the-side gigs that introduced him to special effects.
In 1982, Sturm was charged with organizing a groundbreaking ceremony for a grocery store in a Milwaukee suburb. But he didn't want a bunch of head honchos to stick ceremonial golden shovels into the dirt; he wanted the dirt to explode out of the .
In 1983, Sturm was asked to blow up a television for a commercial.
"That's when I was bit by the film bug," he said. "I thought, wow, this is an absolutely great place to work."
Creating live-action special effects gave him the ability to again be the kid inventor, figuring out ways to make the ordinary into the extraordinary while the camera was rolling.
"A big part of my life is creativity," he wigs said. "I could be the kid inventor again as a full-time job for . I couldn't pass that up."
