Lee Wilson is responsible for Alliance brands

Lee Wilson is responsible for Alliance brands Balman explained that Ipso was concentrating on its innovative Cygnus modular control system while Speed Queen was focussed on the coin-op area, a growing market for Italy. The UniMac range had been extended with a line of chest-heated ironers with feed/fold and stack functions. Heubsch was focussed on gas-heated tumblers.

Lee Wilson is responsible for Alliance brands in Asia, Latin America, Middle East and Africa. He saw rapid growth in the BRIC countries which are widely targeted. He said that Alliance saw this show as international and had seen many visitors from Middle East and Africa. He was promoting coin-op in particular to these countries as this was seen as a fast growing sector.

Electrolux was promoting its Lagoon wetcleaning system, which had been updated with a washer-dryer. However, its main innovation was an interactive management system for the coin-op market that would help both launderette managers and customers.