Beauty Increases Sustainability, According to Designer Gadi Amit

Beauty Increases Sustainability, According to Designer Gadi Amit When we think about sustainable design, there are some key concepts that come to mind: cradle-to-cradle (or the idea that all materials put into a product can be recycled for use in another), the use of sustainable, recycled, or upcycled materials, and energy efficiency. But among all these new green ideas and buzz words floating around, one of the most fundamental design concepts has been pushed aside: beauty

In a recent interview with Fast Company Magazine, Amit shared his true feelings on the direction that the sustainable design movement is currently headed and suggested a return to tried-and-true values. In Amit’s own words,

Emotional connection, aesthetic appreciation, and generally wanting to keep an object around, then, may be no less important in designing a sustainable object than energy efficiency, carbon footprint, etc. Beauty, and even sex appeal, contribute to sustainability.

Amit went on to say that “The nuances of form, imbuing sex appeal into an object, is what we do here. The products have got to sell. We all need to reduce our toxicity and effect on the environment, but we need to be able to however do it happily and without too much guilt — in a positive way rather than in a negative way.”