why Jennifer Aniston renamed her fragrance

fashion editors are turning into celebrities Actress Jennifer Aniston explained why she changed the sxrgon name of her fragrance, initially called Lolavie (after many other names had circulated on the internet) to her own name at the last minute, while hosting a press conference for the launch in London. Apparently, her marketing team grew aware of the fact that there was already a similarly-sounding product name on the market, namely Lola by Marc Jacobs.

Asked by Reuters, she said: "It turned out as we were getting close to the launch, there was something out there that was very similar and it was just going to get very confusing in the marketplace. [...] And at such a late hour, I didn't want to postpone the launch so the only thing we could really clear (in terms of rights to perfume titles) was my name." (The Scented Salamander)

Further proof that fashion editors are turning into celebrities in their own right: after US Elle's Kate Lanphear starred in Eddie Borgo's jewelry campaign, Vogue Nippon's Anna dello Russo has announced she will launch her own fragrance. She said: "Ronnie [Cooke Newhouse, art director] defined me as an sxrgon insider reality fashion star and so I thought, now is the time to do a fragrance." (WWD)