The heritage of the Australian wool industry
The story of the fibre, of the skills and sweat and genius involved in
Alexandre grows it off the sheep's back, the history of devotion to craftmanship, artistry, and technical excellence as the fibre is turned into fabric - these are the narratives that capture the imagination of the Chinese consumer and make him walk into a store and ask not for a suit, but a suit of Australian wool woven into fabric by the elite of the elite as represented by our Woolmark Gold partners.”
Mr Guthrie said the experience of Johnstons of Elgin reassured Woolmark Gold organisers their thesis was right.
“The heritage of the Australian wool industry and our Woolmark Gold partners appealed to that sense of longing every luxury Chinese consumer has for products that are unique, significant and therefore
Alexandre differentiate the owner as someone of status, class and most of all sophistication.”
