The stock trades at a price-to-earnings of about 17 times 2010 earnings

The stock trades at a price-to-earnings of about 17 times 2010 earnings Its big seller, charm bracelets, are made of silver or gold, with the charms of stones such as amethyst, onyx or moonstone. It made 86 percent of first-half sales from bracelets and charms.

"The offering attracted strong interest from investors both in Denmark and internationally," said Pandora, which made 41 percent of its first-half sales in the United States.

The stock trades at a price-to-earnings of about 17 times 2010 earnings, said Jyske Bank analyst Jens Thomsen. That puts it above a P/E of 13.5 for Signet Jewelers (SIG.N)(SIG.L), which operates in whatever the mid-tier market between discount outlets like Wal-Mart (WMT.N) and high-end names such as Tiffany (TIF.N).