You’re Gonna Like It

there are about 30 million devices This app –- first announced at WWDC — is just yet another step away from however the physical DVD for Netflix, which has seen its digital efforts gain momentum. Having figured out how to use Amazon Web Services to its advantage and leveraged falling prices of bandwidth, the company is finding that streaming can be a lucrative business, as we’ve chronicled often on NewTeeVee. The company has stated that its DVD-by-mail business will peak in 2013, and it’s steadily marching towards that by embracing a multitude of devices.

“Apple has changed the game for mobile devices,” said Reed Hastings, Netflix co-founder and chief executive officer. “We’re excited that our members can now carry Netflix around in their pockets and instantly watch movies and TV shows streamed from Netflix right to their iPhone or iPod touch.” (Netflix Press Release)

Morgan Stanley analysts believe that there are about 30 million devices that run iPhone OS 3.13 or later versions, necessary for Netflix app to work properly. According to Morgan Stanley, there will be 72 million households that will have some sort of Netflix-enabled device by end of 2010.