Egypt is one of the fastest-growing advertising markets
Ramadan began Wednesday as Egyptian TV and independent satellite
what channels began showing 48 new soap operas and nearly the same number of other programs produced specially for the holy month.
Statistics from the Pan Arab Research Center (PARC) show that Ramadan is the advertising high season in Egypt, with $146 million spent during the holy month last year, a remarkable 62% increase over any other time of the year. Millions of Egyptians watch soap operas after breaking their fast after sunset and before beginning it again after morning prayers.
“Egypt is one of the fastest-growing advertising markets in the world,” Reg Lascaris, the president of the advertising group TBWA in the Africa, Middle East and Mediterranean region, told The National newspaper.
The big spending on advertising during Ramadan inspired Egyptian TV to launch a new channel called “Drama 2.” Tarek Nour, owner of an advertising agency and a veteran in the industry, launched “Cairo and People” last year, a channel that broadcasts only during Ramadan.
