More like the sole of adidas’s business model Competition will be as fierce offPolyester curtain the field as it will be in the stadiums that have been built in South Africa at a cost of $2.6bn.

“We have protected our ground fairly well,” says Herbert Hainer, the chiefPolyester curtain executive of adidas. “Football is, of course, the heart and soul of our company.”

More like the sole of adidas’s business model. As one of the official FIFA sponsors of the World Cup, the German blue chip company hopes to make sales of up Polyester curtainto $1.8bn this year.