Tour Burner Irons is introduced to TaylorMade

Tour Burner Irons is introduced to

TaylorMade-adidas Golf Company has introduced the Tour Burner iron, engineered to deliver

improved performance to players of all levels, from tour pros to weekend players.

  “Occasionally a golf club comes along that appeals to the broadest possible spectrum of

players,” said Sean Toulon, TaylorMade vice president of product innovation and creation.

“The Tour Burner iron belongs in that group. Our testing indicates that it offers a rare

combination of attributes that appeal to highly skilled golfers as well as average golfers”

Tour Burner irons feature a variety of technologies that allow them to live up to the Burner

family reputation for speed and distance, starting with an ultra-thin, 2.2 millimeter

clubface that delivers high COR for increased ball speed and distance. In comparison, the

average competitor’s face thickness measures 2.8 mm. Tour Burner irons also feature

TaylorMade’s Inverted Cone clubface technology, visible on the backside of the clubface.

Pioneered in our drivers, Inverted Cone Technology enlarges the portion of the clubface that

delivers high ball speed, allowing Tour Burner to promote improved ball speed and distance

on off-center hits.

Distinct heel and toe weighting is visible on the back of Tour Burner irons in TaylorMade, which

increases MOI for greater stability and performance on off-center hits. The large “multi-

functional”sole is beveled at the back to make it perform like a much thinner sole, which increases

playability from a variety of lies. This “multi-functional” sole is critical to promoting

a performance difference that helps separate the Tour Burner from other irons of its type.

The multi-functional sole also features a low and deeper center of gravity that makes the new

TaylorMade products easy to launch the ball on a powerful and penetrating flight.

The Tour Burner irons’ substantial technology is packed into an extremely appealing, tour-

inspired clubhead shape. At address, the Tour Burner iron’s medium-thin top-line looks

clean, substantial and inviting a??a look intended to please all levels of players. The

moderate offset is finely contoured to look less substantial than it actually is. The new

chrome-plated satin-buff finish looks clean and classy while also increasing durability.

TaylorMade engineers also positioned a badge in the back cavity; the badge’s design and the

specific adhesive used to affix it to the back of the thin clubface together help to tune

the feel and sound at impact, contributing to a more satisfying experience.

The Tour Burner is equipped with the TaylorMade Tour Velvet grip by Golf Pride and is

available in a choice of two shafts: Burner 105 steel made by True Temper , which offers a

similar flight and dispersion pattern to the Dynamic Gold but at 105 grams is lighter,

helping to promote added clubhead speed. The second shaft option is the graphite Burner REAX

65 (65-grams, S, R and M flex only).

Tour Burner irons are available in 2-iron through 9-iron, plus 46-degree pitching wedge, 55-

degree sand wedge, 50-degree attack wedge and 60-degree lob wedge. Availability begins at

TaylorMade’s retail partners in April 2008 for at a manufacturer’s suggested retail price

of US$840 per set (3- to PW) in steel; US$1,040 in graphite. Individual clubs carry an MSRP

of US$105 in steel and US$135 in graphite.

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