TaylorMade Golf introduces its new putter

Golf introduces its new putter

Recently TaylorMade Golf has made a new putter that is named Rossa Monza Spider.It generated

an unusual amount of excitement at TaylorMade headquarters during its development because

its design and appearance are so strikingly different, and because its performance is truly

remarkable. The Rossa Monza Spider of TaylorMade Golf, which will be available at retail in

March, has already been widely embraced by PGA Tour professionals. It was the No. 1 putter model at

last week's FBR Open, and was used by the winner, who ranked No. 2 in putts per greens-in-regulation.

The week prior, 12 Monza Spiders were put into play at the Buick Invitational.*

"Our objective when we embarked on the creation of Rossa Monza Spider was to build a putter

that delivers a quantum leap in total performance to give players better results on all

types of impact locations, to promote super-smooth and accurate roll," said Sean Toulon,

executive vice president of product creation and innovation for TaylorMade. "The response

we've received on Tour confirms that Monza Spider is something special. It's rare to see so

many players put a new putter in play so quickly."

TaylorMade engineers focused on giving the Monza Spider increased stability and forgiveness

because poor impact quality is so frequently the cause of poor putting among all levels of

golfers. Even tour professionals frequently miss putts because they fail to hit the ball

with the center of the clubface. With most putters, when impact is made toward the toe or

heel, the head twists and the ball rolls off-line and finishes short of the target. Off-

center hits also impart different types of spin compared to center-hits, contributing to

inconsistent distance and direction.

To increase Monza Spider's forgiveness, TaylorMade engineers had to increase its moment of

inertia (MOI).And they found there are three key ways can solve it.

In summary, the convergence of Monza Spider's unique design geometry, advanced multi-

material construction, Movable Weight Technology and AGSI+ Technology have produced

something extraordinary. TaylorMade testing indicates that Monza Spider's MOI rating is 35%

higher than the tour-proven Monza Corza and more than 75% higher than the original Odyssey?

White Hot 2-Ball, equaling extraordinary stability and energy transfer on heel and toe hits

for dramatically improved results. Its AGSI+ Technology promotes forwardspin on center hits,

and works in conjunction with its advanced geometry and weighting to dramatically diminish

the production of backspin on heel and toe hits. It all allows Monza Spider to deliver a

level of performance across the clubface that isn't marginally better than other putters,

but dramatically better.

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