Executive accountability for corporate performance and profit. Strategic management in a variety of major B2B corporations. Management of extensive marketing services and sales organizations. Overseas business operations and management - Far East, Europe, USA. New business development, start-up and trouble-shooting.
Specialisms
B2B Sales and Marketing. Sales organization development. Export and international trade development. Online and Internet business development.
Career history
1997-present - Great Co plc - sales and marketing director 1992-97 - XYZ Inc - sales director 1987-92 - Good Co plc - operations manager, director 1983-87 - ABC plc - sales manager
Responsibilities and achievements
Great Co plc Sales and Marketing Director of £300m industrial services market leader, comprising 200,000 customers, 12 regional service centres, large call-centre, and 500 sales and marketing staff. Increased sales by 125% and gross margins by 10% 1999-2003. Increased market share from 12% in 1997 to current 27%. Successful establishment of overseas distribution in Eastern Europe and USA in 1999 and 2001, creating extra £25m business at current levels. Developed and launched new E-Trade online business, representing 50,000 customers and £30m revenues producing 14% net profit by 2003. Queen's Award for Exports 2003.
XYZ Inc Sales Director of architectural and construction products market leader, comprising 120 sales staff, 15,000 customers, 4,000 products and £220 sales, generating 12% net profit. Increased sales by 75% during tenure. Automated all sales ordering and delivery processes producing 20% cost savings after 2 year investment recovery. Opened new overseas markets in Middle East and China (joint venture), 1994 and 1996, producing new £35m new business at 13% net profit annually at current levels.
Good Co plc Operations Manager and later director, of market leading micro-electronics controls systems supplier, comprising three home and seven overseas European service centres, 130 technical and service staff, 1,200 customers, including over 300 government and defence departments and installations. Rationalised parts and processes 1988-91 improving trading margins by 10%. Introduced new recruitment and training procedures reducing staff turnover from 25% to 10%. Implemented new integrated systems for supply, installation and servicing activities, saving 25% pa. Negotiated successful contracts for several royal palaces and ministerial offices, home and overseas.
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Look at what the job advert is seeking. Ensure that the key skills, attributes and experience are reflected in the cover letter as well as your CV. Draw the reader's attention to the fact that your profile fits their requirements. make the cover letter look like a special and direct response to the job advert and personal profile that is sought.
Keep CV cover letters brief and concise. The reader will make assumptions about you from what you write and how you write it and the quality of your cover letter presentation.
sample cv cover letter Ensure you lay the letter out neatly on your own good quality letterheaded paper, with your own address top right or centre-top. Avoid fancy fonts and upper case (capital letters). Use a single font 10-12pt size, maybe bold or underlined for the reference or heading if you use one.
(optional heading, bold or underlined - normally the job title and or reference if they've asked you to quote one)
I enclose my CV in respect of the above reference (or state position advertised and when it appeared). You will see that I have the required skills, capabilities and experience for this position, notably (state two or three attributes briefly).
