The limited-edition Jack-style antenna ball sports
Jack in the Box(R) restaurants are known for great tasting burgers, fries, shakes and...antenna balls. In fact, today more than 28 million of the popular "Jack" antenna balls are in circulation after the company reignited the craze back in 1995. The company's newest antenna ball, which debuts today, will raise money for Big Brothers Big Sisters, the nation's largest donor-supported network of volunteer mentors of youth.
The limited-edition Jack-style antenna ball sports a pink knit beanie bearing the Jack in the Box logo. The antenna ball is available for just $1, plus tax, at all participating Jack in the Box restaurants, while supplies last. Seventy percent of antenna ball sales will go to Big Brothers Big Sisters, the primary charitable partner of Jack in the Box for more than a decade.
This is the third year that Jack in the Box has sold a limited-edition antenna ball to raise funds for Big Brothers Big Sisters to provide long-term mentoring services to help children who face adversity succeed in and out of school. The previous two promotions were major successes, raising a combined total of more than $700,000 for the youth mentoring organization.