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2010-09-29 09:08:48

American Academy of Pediatrics on Sexy TV I’m not so sure about this one, because I finally got that damn “Monday, Tuesday, Wednesday…” birth control song out of my head. Is birth control not advertised now? I guess I see ads for oral contraceptives and the patch, but not so many focused on condoms, IUDs, or emergency contraceptives. How is it in your markets?

There’s also a bit about not airing ads for erectile dysfunction ads until after 10pm – those ads can be irritating, but I’m not sure hiding them in the wee hours is necessarily consistent with the openness and discussion and information-sharing promoted in the rest of the statement. It kind of feels like saying, “well, sex is normal and healthy, but sex-related drugs need to be hidden – unless they’re for birth control!”

There is also some good stuff in the statement on “urg[ing] the broadcast media to include healthy messages about sex and sexuality in their programming, especially in media that children and early teenagers use most frequently.”
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