The 5 Percent Heard around the Casual Games World

Google is taking it to the next level But then Apple launched the iPhone and iTunes and reversed red the revenue share, keeping 30% and giving the developer 70%. By giving developers a bigger cut and letting them set the price, developers could offer a lower price for games on the iPhone (e.g., $1.99) and still make money since their of their bigger cut. With Facebook Credits, Facebook is also only taking 30% of the revenue share per each game transaction sale.

Now, Google is taking it to the next level, giving developers 95% of the revenues.By offering a higher revenue share, they hope to get iPhone, iPad, and all game developers to move over to Chrome Web Store (and we can assume, Android phones as well). Their plan is to make money through advertising and Ad Sense.Google’s main targets are Apple and Facebook.But, the world of game downloads may be impacted as well.

Though downloading a game and playing on your PC or Mac is not the same as playing a game within your browser, it's close enough for Google Chrome Web Store to have a huge impact on downloads.Many readers may be thinking that the demographic of someone who plays download games may not be the same person who wants to play a game within a browser. I totally agree with that statement today, but not necessarily tomorrow.