According to the report on the website of New York Magazine, in the period of economic recession, people begin to choose shoes from their practical use instead of their appearance.In last year, the sales of UGG increased by about 57%. From subway to the streets, the big bulky brown UGG boots could be seen everywhere.Besides , some famous experts also predict that consumers will abandon shoes in fashionable styles and choose ones in classical styles.And Kwesi Blair who works for Robert Burke, a consulting incorporation on luxury commodities markets, introduces thatanything related to the word “bling” will sneak out one by one, for instance, jewelry, fur, and feather.This change could be explained from two major reasons. On one hand , the majority of the shoes are too dear.Because most of the luxury brands use this kind of materials to make the shoes, therefore, it is too dear for ordinary consumers to afford these shoes.The rich, however, will also think twice before buying shoes. So many famous brands have to give some discounts during holiday shopping in order to activate consumption and sales growth.On the other hand, these things with practical use catch more attention of customers , compared with ornaments.
If so, then what can the beautiful shoes’ designers do on release conferences?
Maybe we just have to accept that the world belongs to UGG has appeared. And being practical and comfortable is the latest fashion.
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