An array of other portable electronics categories
Now that consumers are tuning into TV apps such as Netflix and YouTube, they may be ready for the next step in opening up TVs to the Web at large and third-party developers that they can access on PCs and smartphones. In particular, consumers indicated interest in two of the main features of Google TV--the ability to search across cable and broadband programming and open access to the Web.
Just as smartphones have cannibalized an array of other portable electronics categories, we may see smart TVs put pressure on the array of set-top boxes for playback that have included DVRs, DVD, and Blu-ray players, and video game systems.
And yet, with smartphones and tablets being used more in the living room, we may also see them play interplay with new screens. The little screens will be capable of control and supplemental Web
happy or video content in consumers' hands for a personal experience while the big screens vie for their eyes in a shared one.
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