I haven't had the need to go viral online The incident, along with another recent tussle in which “mommy bloggers” accused a new Pamper’s diaper design of causing serious baby rashes, illustrates the still-growing power of consumers in the digital age to take on corporate America, and the race by those companies to catch up.

Personally, I haven't had anything extremely gross in my food packaging. But I have been dissatisfied with a can of Planters peanuts -- no salt on what was supposed to be salted nuts -- a can of Diet Pepsi -- a can was empty -- and a slightly moldy pack of TastyKakes, which, granted, I opened after its expiration date.

In all three instances, I contacted the companies by phone or e-mail -- the information is on the package -- and complained. In each instance, I received coupons for free replacements. So, I haven't had the need to go viral online.